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  • Tier D · Vertical software adding AI

Lendesk / Finmo

Lendesk operates Finmo, a digital mortgage submission platform for Canadian mortgage brokers and brokerages and lenders, with a US system called Jupiter.

Segment
Mortgage submission and origination platform
Based
Vancouver, BC (mailing address on fetched page) · Canada

Key facts

  • CustomersCompany says

    "About 60% of our brokers choose Finmo." (Tango's Jason Henneberry); "350+ lenders"

    lendesk.com · 26 Oct 2026

  • Reported

    Finmo acquired by Lendesk in Oct 2020; staff retained, no figure given

    betakit.com · 1 Oct 2020

  • Reported

    Lendesk's US system "Jupiter" launched in the US "in February" 2026

    mpamag.com · 26 Oct 2026

  • Reported

    Doubled market share, +34% active teams in 2024 (trade piece)

    mpamag.com · 31 Dec 2024

  • Reported

    Jupiter "is free to use" per MPA

    mpamag.com · 26 Oct 2026

  • Company says

    Integrations page: 18 integrations (3 partner: Brokeredge, BluMortgage, MyBrokerPro; 15 Zapier-based)

    lendesk.com · 26 Oct 2026

What they sell

  • Finmo digital mortgage submission platform
  • Smart Docs (automated requests, secure uploads, smart reminders, customizable validations, accelerated reviews)
  • Finmo AI (down payment and income verification, structured document summaries)
  • Open Finmo API (application intake, document collection, underwriting workflows)
  • Jupiter (US)

Sells to: Canadian mortgage brokers and brokerages (BRX, Indi, Tango, MCAP named) and lenders; US via Jupiter

Pains they address

  • Document chasing
  • Manual review

Price

Jupiter is free to use (MPA)

mpamag.com · 26 Oct 2026

How they sell

Headline
Canada's largest independent submission platform
Subheading
Stop chasing documents.
Calls to action
  • GET STARTED WITH FINMO
  • BOOK A DEMO
  • LEARN MORE ABOUT FINMO AI
Entry offer
Demo; free Finmo AI through 2026-12-31
Proof shown
"About 60% of our brokers choose Finmo."; "350+ lenders"; named brokerage volumes (BRX, Indi); some stat tiles rendered as 0% placeholders in the fetch
Channel
Trade media (MPA, BetaKit); open API inviting third parties to build; Partners and Integrations pages with contact form; submits into Expert via Filogix Mortgage Marketplace

In their words

Mentioned on

Sources