Key facts
- CustomersCompany says
"About 60% of our brokers choose Finmo." (Tango's Jason Henneberry); "350+ lenders"
- Reported
Finmo acquired by Lendesk in Oct 2020; staff retained, no figure given
- Reported
Lendesk's US system "Jupiter" launched in the US "in February" 2026
- Reported
Doubled market share, +34% active teams in 2024 (trade piece)
- Reported
Jupiter "is free to use" per MPA
- Company says
Integrations page: 18 integrations (3 partner: Brokeredge, BluMortgage, MyBrokerPro; 15 Zapier-based)
What they sell
- Finmo digital mortgage submission platform
- Smart Docs (automated requests, secure uploads, smart reminders, customizable validations, accelerated reviews)
- Finmo AI (down payment and income verification, structured document summaries)
- Open Finmo API (application intake, document collection, underwriting workflows)
- Jupiter (US)
Sells to: Canadian mortgage brokers and brokerages (BRX, Indi, Tango, MCAP named) and lenders; US via Jupiter
Pains they address
- Document chasing
- Manual review
Price
Jupiter is free to use (MPA)
How they sell
- Headline
- Canada's largest independent submission platform
- Subheading
- Stop chasing documents.
- Calls to action
- GET STARTED WITH FINMO
- BOOK A DEMO
- LEARN MORE ABOUT FINMO AI
- Entry offer
- Demo; free Finmo AI through 2026-12-31
- Proof shown
- "About 60% of our brokers choose Finmo."; "350+ lenders"; named brokerage volumes (BRX, Indi); some stat tiles rendered as 0% placeholders in the fetch
- Channel
- Trade media (MPA, BetaKit); open API inviting third parties to build; Partners and Integrations pages with contact form; submits into Expert via Filogix Mortgage Marketplace
In their words
Canada's largest independent submission platform
Stop chasing documents.
Turn hours of manual review into minutes.
Built for brokers that value independence.
More lenders. More business
Technology powering the mortgage ecosystem
Spend less time chasing documents and more time serving clients.
Mentioned on
Sources
- https://lendesk.com/finmo
- https://www.lendesk.com/
- https://www.lendesk.com/partners
- https://www.lendesk.com/integrations
- https://www.mpamag.com/ca/news/general/lendesk-opens-its-platform-to-power-ai-driven-mortgage-innovation/578774
- https://www.mpamag.com/us/specialty/transformation/the-big-interview-how-chasing-documents-is-keeping-brokers-from-what-they-do-best/585895
- https://betakit.com/lendesk-acquires-mortgage-origination-platform-finmo/
- https://biv.com/article/2020/10/vancouver-fintech-lendesk-acquires-fellow-mortgage-player-finmo
- https://mpamag.com/ca/specialty/alternative-lending/finmo-achieves-record-breaking-year-in-2024/518418
- https://help.finmo.ca/en/articles/3727430-how-much-does-finmo-cost
- https://lenderspotlight.ca/rates/lenders