BrokerPlus

Key facts

• FoundedEstimate

  Founded 2026 (CB Insights, third-party)

  cbinsights.com · 26 Oct 2026

• HeadcountReported

  "Three employees, with a goal to stay under five." (reported, BetaKit 2026-06-17)

  betakit.com · 17 Jun 2026

• FundingReported

  "more than $500,000 CAD in pre-seed" (reported, BetaKit; exact amount declined)

  betakit.com · 17 Jun 2026

• FundingEstimate

  CB Insights lists $360K

  cbinsights.com · 26 Oct 2026

• CustomersCompany says

  "Trusted by hundreds of mortgage brokers across Canada"; "pilot cohort of over 100 brokers"

  brokerplus.ca · 26 Oct 2026

• CustomersReported

  First brokerage-wide rollout: Premiere Mortgage Centre, Halifax, 200+ professionals

  mpamag.com · 26 Oct 2026

• Company says

  Public API in beta, about 300 operations; API key minting among actions that stay in the BrokerPlus app

  docs.getbrokerplus.ca · 26 Oct 2026

What they sell

• Mortgage origination system: reads documents, verifies facts, resolves gaps, prepares the lender package
• Borrower portal with automatic verification of income, down payment and liabilities
• Renewal/refi opportunity finder in the broker's own book
• Public API (beta)

Sells to: Canadian mortgage brokers, solo to brokerage-wide

Pains they address

• Doc collection, down payment analysis, condition management, compliance take hours per file
• Systems that do not talk to each other
• Brokers pay for many tools they do not use
• Missed renewal/refi opportunities ("money in their dealbook that's just leaking")

Price

How they sell

Headline

The most advanced mortgage origination system.

Subheading

BrokerPlus gets you to submission 70% faster.

Calls to action

• Get Started
• Book a Demo
• See BrokerPlus run a real file

Entry offer

First month free; demo; run-a-real-file walkthrough

Proof shown

"Trusted by hundreds of mortgage brokers across Canada"; "pilot cohort of over 100 brokers"; "~10.5 hrs saved per file" and "70% faster to submission" (labelled "Illustrative" on the page)

Channel

Trade media (BetaKit, MPA); webinar "Faster to Submission" with Mortgage Professionals Canada (2026-09-15); brokerage-wide rollouts

In their words

• The most advanced mortgage origination system.

  brokerplus.ca

• BrokerPlus gets you to submission 70% faster.

  brokerplus.ca

• It reads the documents, verifies the facts, resolves the gaps, and prepares the lender package.

  brokerplus.ca

• You approve every key decision.

  brokerplus.ca

• Nothing sends without your approval

  brokerplus.ca

Mentioned on

• Canada's AI automation agencies
• How 14 leaders structure their homepage
• How the best sell AI automation to small firms
• Niche by niche: who sells AI to law, immigration, mortgage, insurance and the mature verticals
• Price benchmarks across the market
• The common menu of AI offers
• Vertical software adding AI

Sources

• https://www.brokerplus.ca/
• https://docs.getbrokerplus.ca/introduction
• https://betakit.com/michael-hyatt-backed-brokerplus-launches-to-disrupt-antiquated-mortgage-industry/
• https://www.mpamag.com/ca/mortgage-industry/industry-trends/mortgage-brokers-grappling-with-fragmented-tech-tools-says-industry-ceo/590694
• https://www.mpamag.com/ca/mortgage-industry/industry-trends/brokerplus-launches-first-brokerage-wide-rollout-in-canada/585430
• https://www.cbinsights.com/company/brokerplus
• https://mortgageproscan.ca/events/upcoming-events/webinar--faster-to-submission---where-brokers-lose-time-and-how-to-get-it-back